Sunday, August 26, 2012

The Prime Elements of a Business Card

Although anyone with a business knows the benefits of having a Web presence, that presence does not negate the importance of a business card. After all, having a card you can give to someone to remind them to look you up on the Web or call you is a great way to promote who you are and what you can do. But have you ever given any thought to what comprises a good business card? After all, there is fine line between too much information and not enough.
So, if your business card seems to be lackluster and does not truly represent who you are, then what is it that you need to change? If you are unsure about the answer to this question, then a good place to start is by reviewing what elements should be a part of your business card. The following parts of a business card are listed in order of importance.
Company Logo - This is the most important element as people may not always remember a name, but will quite often remember a picture. And, if your logo is a good one, it will tell others what your service is so they will be more likely to hang on to your card. Thanks to modern day 4 color offset printing, business cards can have virtually any logo/design you can imagine.
Name -What good is it for a potential customer to remember the company, but not whom they talked to? This is especially true in a business where commission is part of the pay! Also, by including your name, you are being more personable.
Title - What is your title at work? Help people know what it is you specialize in by listing your title as a part of your business card.
Contact Info - You want people to be able to contact you and know where your business is located. Be sure you correctly list your phone, e-mail, mailing address and, if applicable, fax number on your business card.
Graphical Content - Different from your logo, you should have a graphic of an item that represents that you do. Once again, the 4-color offset printing process gives you multiple options for graphics.
Paper - What your card is printed on says a lot about you as well. There are so many great options available today and they don't all have to be paper or cardstock. You will also find an assortment of plastic as well as natural fibers that can be used. Choose something that represents you well.
Finish - The finish on the card is second only to what the card is made from. You want the finish on your card to be in sync with the card material and the service you provide.

Sunday, August 19, 2012

Soap Injection And The Commercial Laundry

The injection of detergents and soaps into the commercial washing industry chain has become a major technical consideration, firstly because the environmental considerations are now so strong that they have been encased in British law and secondly they are very important in getting the right finish and thirdly because of the cost implications. A good laundry must be up to date with the latest requirements and these must be used in the processing routes. The commercial laundry suppliers have had to become very technically minded in this area and the best will be able to advise on the latest and best practices that should be adapted for the laundry market. The best suppliers have actually developed their own soap injection machines that can be fitted onto the commercial washing machines used.
So the best place to start collecting information is with the supplier and his advice should be sought on what to use and how much should be used. The second port of call is the soap and detergent manufacturers who have a wealth of experience which they will be only too willing to impart to the user. This will depend on the type of washing that is being processed. At a job interview many years ago the question was asked "why does the blue whitener make the clothes white" in a fit of inspiration and probably with some mind bending the reply came "because the blue whitener fluoresces white light". The result was the offer of a job and it seems since then that blue is a term that appears to order when washing is considered. Certainly even today most of the soap injection substances are still labelled blue. The main substance for removing stains from white products is sodium hypochlorite whilst for coloureds it is hydrogen peroxide. The hydrogen peroxide has been a substance which has caused a lot of problems with the manufacturers of products using this material as it has in the hairdressing business as this material is now very closely controlled as it is also the staple product used by terrorists in home-made explosives but a happy medium seems to have been reached.
There is a product available for every type of washing including barrier and disease type applications such as MRSA. The type of material and the quantity used is all important and needs finalising before entering the market because it is certain that the competitors have a strong position on the required practice.

Sunday, August 12, 2012

Gearing Up With The Best Video Equipment For Production

It is necessary to gear up with the best video equipment when working on a production. However, you have to understand that this doesn't only mean having the right gadgets but also having them in perfect working condition. Much like a soldier going into battle, you can't win the fight if you don't have the weapons working aright. In this article, let's have a rundown of the working equipment you ought to have.
Camera. Obviously, you can't shoot without a camcorder. This is the most vital video production equipment you shouldn't forget. Make sure to power it up. Test the zoom, the black and white balances, and the likes. Then, don't forget to turn it off (basic, but commonly forgotten).
Batteries. Granted that you have charged the batteries fully, you still need to bring some extra packs. Also, don't forget to bring the charger in tow. You'll never know how long the shoot is going to be so you'd better have sufficient power source.
Tapes/hard drives. Depending on what you're using, you need to bring your storage. Make sure that you bring several extras too. If you're still using tapes, pre-label them. This will save you a lot of time.
Microphones. It is likely that your camera would have a built-in mic, but this isn't the best video equipment to use for audio or sound. However good the camcorder brand is, the built-in microphone can't produce the quality sound you need for the production. Hence, see to it that you have reliable microphones with you. It may be handheld or wireless, depending on how you need to use it for the video. Again, just like the camera, test each mic before packing.
Headphones. You need headphones to run audio tests. Listening to the speakers won't suffice since it won't allow you to hear small distortion or audio drop-outs. It is crucial to detect them early so that problems can be fixed in advance as well.
Lights. Depending on what time and where you're going to shoot, you may need a light kit for it. Remember to have some extra lamps or two, just in case the main one gets busted.
Extension cables. You may need to do a lot of moving while taking a shot. You may also need to add a lamp here and there. Extension cables can be very useful in such instances. They would let you shoot wherever you think is appropriate rather than just the spot where the sockets are.
Tripod. Tripods are amazing tools but you won't realize this unless you have spent hours and hours of shooting or waiting for the perfect shot-- like the sunrise, or the sunset, or when the sea is going to kiss the horizon. In instances like these, you need a tripod to hold the camera steady and long. No matter how good your hands are, they can get tired and wiggly.
These are the best video equipment you ought to have whenever going to a shoot. Keep this list handy at all times to ensure that you are geared well for the battle.

Sunday, August 5, 2012

The Business Side of Healing

There is something a little different about the business of healing. The main objective of most businesses is to increase their owners' wealth (hopefully coupled with offering something of value to society). Healing professions also concern themselves with a beautiful bottom line.
But individuals who endeavor to alleviate suffering through a form of healing work are usually drawn to this by some siren's song within. Perhaps they possess a great love for people, extraordinary compassion, a sense of the divinity of life, or a tremendous innate gift. Maybe they choose to do this work because they are fascinated by the mechanisms of the body; they long to solve some great biological puzzle; or they are honoring their family profession. A few may actually choose a medical career with the primary goal of attaining wealth and status.
As interesting and varied as the reasons why people choose to do healing work is the work itself. This applies to more than just physicians and nurses. There are those that offer healing through homeopathic or ayurvedic treatments. Naturopaths and herbalists, chiropractors and massage therapists, acupuncturists and energy workers, physical therapists and paramedics - all of these people offer their unique approach to the healing process. Then there are those in support positions such as medical technicians, hospital administrators and professional caregivers that are also involved with the care and treatment of those in pain. And we should not neglect to mention veterinarians who treat our animal friends, counselors and others in psychology who nurture mental health, and the people who concern themselves with spiritual well being. There are so many ways to heal, and many who need healing.
Often, people in the business of healing are also in business for themselves. They are small business owners and sole practitioners who must devote at least 25% of their time in the management and promotion of their businesses. To most of these professionals, this is their "pain in the neck" that promises no cure. Their years of education, training, interning or working with mentors, perfecting their crafts, and building their practices were not accomplished so they could spend 12 to 20 hours a week buried in paperwork! Totaling receipts, filling out forms, filing folders and trying to build and promote a website is not how they want to spend their precious time and energy. But, for small business owners this is an inescapable reality. Some tasks can be delegated to others; but, unless they are fortunate enough to have dedicated support, most of the business is squarely on their shoulders.
Just how much this subtracts from the number of people they could help, or from their ability to keep up with the constant necessity of self-education, or just how much of a toll this takes on their own peace and wellbeing is impossible to calculate. But it is easy to understand what a difficult juggling act this must be; and how important this is when it could potentially affect the quality of care they provide to people seeking relief.
Is there a way to give these healing professionals more time to help, learn, share their knowledge, and protect their own health without jeopardizing the strength and efficiency of their businesses? I believe there is. It is called the "Rules, Tools and Jewels" approach. What this basically boils down to is using standard business practices combined with the talents of other professionals in order to streamline operations and delegate tasks that are not directly related to the business of healing.
The Rules include effective: scheduling, organizing, prioritizing, and setting your boundaries. The Tools include office systems and protocols, financial management, people management, security, documentation, software, marketing and strategic planning, expert advice, community support and reminders. The Jewels are support professionals, such as: accountants, office managers, marketing consultants, personal assistants, coaches, and financial advisors. These principles are explained in depth in another article, "Rules, Tools and Jewels for Business".
Healing is about helping people get what they need to be whole and well. Business is about profits driven by sales, strategy and administration. While these two things seem dissimilar, they can be harmoniously combined to create efficient, profitable yet healing-centered businesses. What makes this possible is really one key principle: it takes more than one. No one single element (or one person, for that matter) ensures the success of a business. It is employing the right combination of elements (and people) that ensures success. Claiming that perfect combination is what all business owners must do for the "health" of their businesses.
Lorrie Tabar is a freelance writer with 18 years of experience as a proposal writer for the construction industry. She also has experience as a caregiver and a licensed massage therapist in Georgia. She indulges in movies, books, art, movies, and creative cooking.